Social Engineering to Win Basketball Games

I really loathe basketball, but some clever college student(s) seem to have done a really good job social engineering a opponents starting guard. It was very effective.

On March 4, University of California Berkeley (Cal) played a basketball game against the University of Southern California (USC). With Cal in contention for the PAC-10 title and the NCAA tournament at stake, the game was a must-win.

Enter "Victoria."

Victoria was a hoax UCLA co-ed, created by Cal's Rally Committee. For the previous week, "she" had been chatting with Gabe Pruitt, USC's starting guard, over AOL Instant Messenger. It got serious. Pruitt and several of his teammates made plans to go to Westwood after the game so that they could party with Victoria and her friends.

On Saturday, at the game, when Pruitt was introduced in the starting lineup, the chants began: "Victoria, Victoria." One of the fans held up a sign with her phone number.

The look on Pruitt's face when he turned to the bench after the first Victoria chant was priceless. The expression was unlike anything ever seen in collegiate or pro sports. Never did a chant by the opposing crowd have such an impact on a visiting player. Pruitt was in total shock. (This is the only picture I could find.)

The chant "Victoria" lasted all night. To add to his embarrassment, transcripts of their IM conversations were handed out to the bench before the game: "You look like you have a very fit body." "Now I want to c u so bad."

Pruitt ended up a miserable 3-for-13 from the field.

Schneier calls it "he cleverest social engineering attack I've read about in a long time." And I must agree. Now you know this will get completely out of control with the attempts to do it to other teams. Makes me wonder how successful they'll be.